SWAN LAKE by Mark Gmehling for Photoby
The visual is part of our self promotion “campaign” published in Lurzer’s Archive (international edition) and aimed at the Russian advertising market. The idea was to create a series of visuals, each paying tribute to a great Russian idea or accomplishment and with the copy in cyrillic reading “WE WANT TO ILLUSTRATE YOUR BEST IDEAS”. We wanted each visual to be created by a different digital artist represented by our digital illustration agency Photoby Digital, making sure each visual is a good representation of their unique style - serving both as a good promotion of the particular artist as well as the agency as a whole.